Internet Marketing is a phrase to describe your marketing campaign for your internet products. There are numerous techniques to be used in internet marketing. Due to the advancement of technology there are new tactics being created almost every day. The evolution of the internet has also meant some changes occur to existing internet marketing strategies.
Internet marketing helps provide a marriage of the creative and technical aspects of the online world for design, advertising, sales, and development. We will look at four options in internet marketing that are most common. You have Search Engine Optimisation (SEO), Pay Per Click Ads (PPC), Email Marketing, and Social Networking.
Search engine optimisation is a technique to increase the traffic to your site by targeting the search engines and how they work.
With SEO the site developer is using keywords, navigation, site maps, URL design, photos, images, meta tags, RSS feeds, and much more to get the search engines attention. The higher the quality of your site when it comes to content the better rankings you get on the search engine. It is a well known fact that users do not look past the first page of results more than 20 percent of the time. For a website marketing campaign this means the site and its pages must be in the top ten results. The top three results are most imperative. SEO helps get the site there when using it for internet marketing.
PPC ads are another way to get the attention of consumers and increase traffic to your site. By advertising online you are spending less money on your campaign than you would for television or a billboard. PPC ads are designed to target a specific audience, with the keywords, URL, and image used to create the ad. PPC ads are cost effective in that there is a rate you pay per click. If you do not get a lot of clicks you are not spending a great deal on the advertising. Of course you want to have a high click through rate to be effective.
Email marketing is beginning to dim as an internet marketing scheme. Email marketing can be construed as spam. The search engines and email accounts do not like to see a high amount of emails go out when you do not have permission. There is a way to still use email marketing though. You can have an “opt in” option on your site. This tactic allows the consumer to sign up for newsletters, coupons, or other types of communications from your site without being labelled spam.
The last type of internet marketing is social networking. It is what it sounds like and we have been doing this for ages. We meet someone, give them a business card, discuss topics of interest, etc. Now the only difference is that we are doing this online. Social networking on sites like Facebook allows us to publish content to link to our sites as well as gain the attention of interested parties.