There are two types of Search Engine Optimisation; On Page Optimisation and Off Page Optimisation. Here we describe what On Page Search Engine Optimisation is and what benefits it has for your website.
On Page Optimisation means making your page highly relevant to the keyword or phrase that you are trying to optimise (get higher up the search engines). So for example if our website sells green apples then the page we are optimising should be more relevant to this term than any other. At then end of the day if your website is relevant to what you are trying to optimise then it should not be very difficult to optimise. If we go back to the examples of Apples… If your site sells apples and one of your pages was there to sell green apples then it would make sense not only to call that page "Green Apples" but also shows the users and the search engines that it is about Green Apples. You do this by using On Page Optimisation.
On Page Optimisation is based around the core ´tags´ within any html document. The tags we are interested in are title, header tags (h1 to h6), your content (p tags), your images (using alt tags) and any other tags such as links (a) and bold (strong) or italic sections of text.
On Page Search Engine Optimisation is just the beginning. It is vital that On Page Search Engine Optimisation has been done but once it´s ready it´s time push your site up. On Page Optimisation is like the foundations of a house. The next step is off page optimisation.
No really anymore. It used to be the case that if your site was trusted enough and your niche was very uncompetitive then all your had to do was on page optimisation. Sure there are some markets that this will still work in but most of the time some degree of off page optimisation or link building is required.
Titles, Titles, Titles. There is no point have rubbish in your title tag, most sites you see will have the same title tags across the entire site and all they say is the site name. If your visitors don´t know the name of your website then you need a better logo or branding! Use the title tag to tell people and search engines what THIS PAGE is about.
Don´t be spammy. Obviously you want to make your page highly topically relevant but don’t over do it. Your text should always be easy and locial to read.
We´d love to talk to you about On Page Search Engine Optimisation, why not call us today on 08454 633 406…